The Pop Shop

ABOUT THE BUSINESS

The Pop Shop is a passion project we created and may launch in the future as either a brick and mortar location in a downtown area or as a food truck. The style we chose for this project is bold, modern, feminine & retro with a splash of old-money “preppy”. It’s cool, aesthetic & “cutesy”. The staff will be dressed in all white, fresh attire, with hair pulled back or styled clean. Staff may wear white roller skates or white tennis shoes. The location will be filled with brand enhancing interior design that is picture-worthy.

TARGET AUDIENCE

The ideal client for The Pop Shop is young, gen z, social media users, foodies, people looking for great a tasty beverage and a delightful experience.

PROJECT

Brand Strategy + Brand Identity + Packaging Design

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Let’s shoot for the stars together + launch the business of your wildest dreams

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